The idea of Au Naturel came to me when I was having a hard time finding products I needed in my hometown. Like many of us, I have sensitive skin. That means using anything with Sodium Laureth Sulfate (SLES and sometimes SLS) gives me a reaction. And it's in EVERYTHING! Just try going into a drug store to buy a product you use in the shower without this ingredient. You won't find one. We should think USDA Organic not only for what goes on our bodies, but what we put in them as well. Beyond beauty products, Au Naturel also features, vitamins and supplements, wheat grasses, protein mixes, and anything I could find that will enhance the way you look and feel naturally! The need to feel good and energized all day long depends on what we are putting in our bodies. I never understood how anyone could live a vegan lifestyle, but now that I have learned what that truly means, I think they must have started reading the ingredient labels. There are many vegan products that once you try them you will be hooked. My plan for Au Naturel Health & Beauty is to introduce these brands in a boutique like setting, develop a private label line and to eventually expand in other home towns beyond Tarrytown. I am in this for the long haul I want to make a difference.