About Us

• Why You Should Buy from Serra in Traverse City, MI
  
  WE KEEP IT SIMPLE.
  
  No Games. No Haggling. No Hassle.
  You always get our absolute lowest price, with all discounts and incentives included right up front. When you do business with our Traverse City, MI Audi Dealership, you don't have to worry that you paid too much or that someone else got a better deal.
  
  WE'RE ON YOUR TEAM.
  
  We Promise to Find the Best Vehicle for You.
  Our salespeople are not paid by commission, so there's no reason for them to pressure you into spending outside of your budget. Our mission is to find the vehicle that is right for YOU, and to offer it to you at our absolute lowest price.
  
  WE'LL EARN YOUR BUSINESS.
  
  We Offer the Most Money for Your Trade.
  The Serra Group is Michigan's highest-volume new and used car dealership. In order to accommodate the number of cars we move, we need your vehicle more than anyone else, and we're willing to pay more than anyone else for it. Plus, we'll purchase your vehicle whether you buy from us or not!
  
  WE'RE HERE TO STAY
  
  Our Values Are Timeless.
  We are rooted in our customer-first business philosophy and have stayed true to our word since we first opened in 1973. Plus, with the addition of our Best Price Philosophy in 1992, we have been able to offer our customers an even better and easier experience!