We're a family owned and operated business, and we believe in treating our customers the way we want to be treated. None of us work on commission. This allows us to direct you to the mattress that best fits your needs and your budget.And yes, we know our stuff! We've been to the factories. We've done the homework. We can tell you when a feature will really benefit you, and when it's just a bunch of hype. Every person is unique; there's no "one-size-fits-all" with mattresses and sleeping styles. You can be sure that we will put forth the effort to help you find the most comfortable mattress for you, within your price range.