About Us Harley-Davidson values the deep emotional connection that is created with our customers through our products, services and experiences. We are fueled by the loyalty and trust that our customers place in us to deliver premium quality and the promise of exemplifying this commitment by embracing a culture of personal responsibility and stewardship for quality in everything we do. Here at Harley-Davidson of Asheville, we have a new name, a new owner and a new attitude... come see for yourself! Our showroom is packed and we want you to come in, sit on our bikes and take one for a test ride!. Since May 2011, we've been working to continually improve in every area of service. For us, it's not about what's in the rear view, it's about what's on the horizon.