Kevin Hoke was born on the island of O’ahu. Kevin is CEO, President and Operator of Beach Club Maui, Hawaiian Ocean Sports, Hawaiian Outrigger Experience, Aloha Surf School, and Aloha Kayak Experience. Additionally, Kevin is a second generation “beach boy”. His Uncle Terry Hoke, was a beach boy in Waikiki for many years, teaching canoeing and surfing. He also comes from a rich line of Hawaiian ancestry; his grandmother, Eleanor Leilehua Hiram Hoke (1918-1983) was recognized loea hula, or Master of Ancient Hula Knowledge.