Whether it is in-person or online, Fluency provides a full range of qualitative services. We offer a variety of different group configurations to meet the needs of our clients.
Approach
Formulating a discussion guide takes thought and care. Beyond basic respondent discussion there are many techniques that can be used to enhance qualitative research and deliver deeper and clearer insight. Fluency regularly employs a number of techniques to get the most out of each session.
Philosophy
User Centered Design is a philosophy grounded in the belief that the most successful digital solutions are driven primarily by meeting the needs of the customer. In this philosophy, user research and testing are not one-off requirements that act as tollgates to finish a job, rather they are viewed as requirements for learning, understanding, and refining a solution.
