About Us

• Koelling Digital started in 2012 when it’s founder, Michael Koelling created a digital marketing plan for the release of his jazz combo, Pink Monkey. After working for years in sales and business development, Michael was finally able to put the skills he learned earning his Bachelor of Science in Marketing from Maryville University to use. Michael did something unusual for marketing plan for an artist, he put his personal feelings aside and made decisions purely based on the data coming in from campaign initiatives. The results were astounding. Through a combination of SEO, analytics, and social media marketing, Michael was able to identify a target audience for his band and leverage that market to increase awareness of the release. During the peak of the campaign, the pink monkey website was registering between two to four thousand unique hits per day. Michael leveraged this awareness to help the band play bigger and better paying shows. Michael went on to successfully create digital marketing campaigns for other bands that he met while playing music in Chicago. It wasn’t long before his work was recognized and Michael began to take on clients outside of the music industry. Clients appreciate his data driven approach and his ability to understand how marketing efforts fit into the big picture. He is known for not being distracted by vanity metrics such as Facebook likes, or bounce rates when they can not be tied to the bottom line of a business. Today Koelling Digital assists with the marketing efforts for a wide variety of clients from those in the music industry to real estate.