In the mid-1990s, Penny was working as a medical office manager in a doctor’s office that specialized in pediatric medicine. The office was frequently getting calls from people who were unable to get rid of their head lice using the well-known over-the-counter medicated shampoos and rinses. Because of these experiences in the office, Penny came up with the idea for a lice treatment and nit removal business. Penny did many hours of research to perfect their removal technique and treatment plan. In particular, she relied heavily on the well-researched, common sense approach to head lice removal discussed on HeadliceInfo.com. She opened up a business and began making house calls. Since then, Penny has treated hundreds of satisfied customers in the comfort of their own homes.