The company was founded on January 1, 1995, by Inventor, Mother, and “Lip Diva” Rose Nichols in 1995. Our Mission It is Rose's intent to create a product so unique, so Powerful, so Revolutionary it empowers women from all walks of life to experience the FREEDOM AND CONFIDENCE of wearing LIP-INK® Wax Free Semi-permanent® Cosmetics LIP-INK® INTERNATIONAL will touch and enhance over 1 billion women's lives! Our Vision "As an Inventor, I dream, aspire, desire and create in a way that supports women of all walks of life, with a special devotion to add the main ingredients of joy and magic into every product we create." - Rose Nichols Our Philosophy Lip Diva and LIP-INK® International are aligned as one in shared fundamental beliefs, ethics, and intentions to provide guidance, foundation and structure to make decisions, that are safe, natural, healthy, recyclable, organic, kosher, renewable resource solutions that support our Lifestyles of Health and Sustainability (LOHAS), 24-7, global, eco-friendly, world. It is our deepest desire to empower, inspire, and transform through awareness, to go beyond illusion with creative, enjoyable, breakthrough ideas. We are a technology company, that self manufactures multi-patented, demonstratively superior, semi-permanent® cosmetics that are guaranteed smear-proof with over one million colors to chose from.