We are located in historic Downtown Oroville, home of Lake Oroville and Oroville Dam. The beautiful Feather River runs through town, and we feel blessed to have called Oroville California our home since 1949. We have been in business for 65 years and are grateful for our customers and their families that have continued doing business with us for 6 decades. We appreciate their trust and confidence in us as their Jeweler. When looking for fine jewelry, our store carries a large inventory of diverse and exceptional quality pieces. Our sales associates can help you choose a unique piece of jewelry from our inventory, or we can design a style just for you. We provide outstanding customer service, including the expertise of a GIA Graduate Gemologist and state of the art Laser Welding technology. Our staff of 4 full time and part time bench jewelers offer in house custom jewelry design, repair, and diamond setting. Appraisal services are also available. Our ability to expand and stay competitive in today's market is a credit to our efficient workforce, we have been able to remain and maintain our goal of being "Your family jewelry store".