In the world today, marketing is a valuable tool for any profession. The medical field is one that is ever expanding, so doctors have no other option but to market themselves in an efficient manner. The primary challenge, however, is deciding which platform can best broadcast their services to a large number of people. The Medical Trends Today Show is one of the top online broadcasting channels in the medical field. Broadcasts reach the audience both in digital and mobile format, ensuring anyone anywhere can access it. The Medical Trends Today Show’s leadership in the field is clearly shown by the numerous awards it has garnered for innovation in the medical industry. The Medical Trends Today show broadcast in all the major markets in the United States. The media outlet is accessed by around 21 million households in the United States alone. This shows that the broadcasting station can reach a vast majority of patients, and doctors who wish to let their services known. The Show broadcasts National and local news to its viewers, and acts as a marketing agency with the aim of helping professionals in the said field of medicine create a brand. The show hires professional news anchors to interview the medical experts other than just taking about themselves and what they do.