MADA provides specialized services and products for new car and truck dealerships in Minnesota, business to business. The association is an advocate for Minnesota's retail motor vehicle industry and an important source of legal, legislative and industry information. Minnesota Automobile Dealers Association is the only advocate for franchised new car and truck dealers in Minnesota providing advocacy, specialized expertise, training and communications. MADA was founded in 1927; all, or almost all Minnesota franchised dealerships have chosen to belong to MADA.