Stop by Optical by H-E-B at your H-E-B! When it comes to buying glasses, there should be no surprises. That's why we have upfront pricing along with 4 Lens Packages designed to fit your lifestyle and budget. At Optical by H‑E‑B, you won't find hidden fees or unexpected charges. What you will find is personalized service, high‑quality frames and lenses to help you see clearly. Our trained Opticians are here to help you find the perfect solution to your eyewear needs. These experts will help you find the right lenses to fit your lifestyle and the best frames for your face shape and personality, all at the right price.