Ouidad has been helping people with curls understand, care for and love their hair for over 30 years. Her patented Carving & Slicing® techniques are not only well known to industry professionals, but are asked for by name at Ouidad Certified salons across the country. Ouidad's flagship salon has been long established and perfected since 1984. It is located in New York City on prestigious 57th Street. This bright and airy 5,000 square foot loft space is a sanctuary for curls and textured hair alike. It is home to the premier training academy, testing institute as well as a cadre of acclaimed master stylists.