coldfront is the world’s first on the go and on demand personal cooling kit with patented Recool Technology. Unlike regular ice packs or gel packs, when you take coldfront out of the freezer, it stays cold for up to 12 hours without being a drippy mess. The technology inside coldfront recools the soft palm packs within 20 minutes. Use coldfront once, twice, three times—as often as you need it, day or night. Wow! You have the flexibility of immediate cooling relief wherever you are, wherever you need it. That’s the beauty of coldfront!