Welcome to Pucci's Fine Jewelry, your source for the finest selection of diamond, gemstone, gold and platinum jewelry. Our goal at Pucci's is to provide our customers with the highest level of quality, service and value, to make every customer a lifetime customer! Pucci's was originally opened in the early 70s by Bob Pucci. It was mainly known for its large selection of gold jewelry at affordable prices. It was then located at 1018 Main Street in Worcester, MA. In 1987, the company was purchased by Mike and Paula Pucko, and immediately expanded to a full service jewelry store.