Pure Financial Advisors, Inc., a fee-only Registered Investment Advisor providing comprehensive retirement planning services and tax-optimized investment management. A pure business model was the vision and Pure Financial Advisors became the reality. Doors opened for business in 2007 with no clients, negative revenue and zero assets under management. Within just seven years of the firm’s opening, Pure Financial surpassed $1 billion in client assets, and is currently helping over 1,700 clients.