MEET GIOVANNA MCCARTHY Giovanna McCarthy has been in the skin care business for over 30 years. She is a Licensed Cosmetologist with Esthetic Medical Certifications, and is certified and licensed in the use of all commercially available laser systems for skin care. She is a National Educator for Matrix hair products and is certified in Great Lengths hair extensions. Ms. McCarthy is a visionary entrepreneur and has always been ahead of the curve. After several successful hair styling businesses and mergers she began to envision the Day Spa concept. In 1990 she designed and built the first Day Spa of its kind in Syracuse, NY to combine Medical Aesthetic Clinic Procedures (laser treatments, microneedling, dermabrasion, and skin peels) with Spa Services (full hair, manicure and pedicure, and massage).