In 1970, Rick Rosati, great grandson of Fred Sr., continued the family tradition and opened his own Rosatis Pizza in Arlington Heights, Illinois. By 1978, a total of ten individual Rosati family members owned Rosatis Pizza locations. In 1979 the family decided to expand the business and began franchising the Rosatis Pizza concept. In 1996 Sam Rosati, great great grandson of Fred Sr. opened his first Rosatis Pizza location in Belvidere, Illinois marking the fifth generation of Rosati family members serving delicious Italian food. Other locations soon followed and Rosatis Pizza was on the map.