About Us At Service First Insurance Services we are continuously working to provide the individual coverage you require. When it comes to protecting your auto, home, business and family, don't leave it up to chance, or fly-by-night brokers. At Service First Insurance Services we take pride in our business and strive to be relationship specialists providing you with the total insurance solution for all your needs. Being insured with the best has its advantages. That is just one of the reasons why the companies we represent have continually earned the highest ratings from AM Best, the leading independent insurance industry rating authority. We also service customers from the following towns: West Covina, La Puente, Covina, Baldwin Park, Azusa and all surrounding areas.