they have been in business for over forty years! The owner, Larry Demangate has been known as the best expert in Northern Nevada for valuing coins, precious metals bullion, and collectible precious coins. You might be looking to quickly convert gold for cash, and Larry does that for people everyday, but he also looks out for you by making sure that you are getting the fairest price for your gold or silver. A lot of other gold buyers are simply looking to figure out how desperate you are and how much advantage they can take of you. Larry, on the other hand, hopes to make you really happy in your transaction so that you will recommend your friends, or come back again to either buy or sell gold. So, remember this about Sierra Coin: we buy gold. But we do it fairly and honestly. This is a totally different thing from dealing with those creepy dudes that call themselves gold buyers at the mall. They will rip you off blind! Sierra Coin is also different from those Northern Nevada coin dealer places that have high overhead and expensive locations that look like converted pawn shops (hint). Larry operates out of a modest office location with no fancy neon lights and bright jewelry store cases (and the electric bill to light up all that pretentious glamour).