About Us

• Everything we do and everything we create is based on what we believe in. That helping others look beautiful is nice, but helping them believe they are beautiful is life changing. Happiness is contagious. And with enough courage, creativity, and optimism, you actually can have your cake and eat it too. Maskcara Beauty was founded by Cara Brook, beauty blogger/makeup artist, in 2013 on the idea that makeup should be used to enhance the true beauty in a woman’s face, rather than covering it up. Our premier one of a kind IIID foundation enhances skin tone, camouflages blemishes and dark circles, sculpts features and creates the “perfect lighting” on your face all in one quick application. You are not one dimensional, and your makeup shouldn’t be either. It should be intuitive and personalized. You are unique and your face is an amazing combination of glowing highlight and chiseled shadow. Putting a wash of one foundation color all over your face is diminishing those amazing angles and creating a “flat face” that just isn’t the natural you. Our IIID Foundation makes it easy to customize a palette tailored to your skin tones. Eliminating the need for layers upon layers of makeup, our 4 step process makes it a light but full coverage that blends together creating a glowing complexion in just minutes. Our refillable palette system eliminates any colors you don’t need, allows you to refill shade by shade, and organizes your routine all into one space. It also makes it easy to change up your look by swapping out colors at any time. Palettes come customized with your choice of foundation, blush, illuminator, powders, and/or eyeshadows. Say goodbye to the days of buying whole palettes full of shades you don’t want or need.