Striking Viking was founded in 2015 for the man who values quality craftsmanship in every aspect of his life. Men in modern society are accustomed to grooming for the nightlife, the dating scene, the office, the gym, on the trail… wherever they show their face. But why does that grooming stop when we get to the beard? It's time men start showcasing their most powerful asset in the way it deserves. This is why Striking Viking picks up where the rest left off. We created a brand of grooming products that showcase fashion, functionality, and all-natural ingredients, Striking Viking makes the modern man look great. Period.