Step into The Counter and you're greeted with a mouth-watering list of ingredients that allow you to build your own burger (beef, turkey, chicken or vegan). 312,120+ different burger combinations make every burger as unique as each customer. The Counter is the 21st century's bold answer to the classic burger joint, with industrial decor, great music, cold beer, unique wines, cocktails, and burger options that are only limited by your imagination.Don't forget our fantastic vegan veggie burger! Meet the Business Owner: Peter K and George H. My partners and I are all local, Bay Area residents and enjoy bringing great burgers to our friends and neighbors. While The Counter is a franchise, we were the very first franchisee back in 2006 and so we like to think of ourselves as more mom and pop than as a chain. We are very hands on and like to hear about all the good as well as anything we could be doing better.