About Us

• The Insurance Center was formed in La Crosse, Wisconsin in the early 1960's with a single mission in mind. That mission was to provide quality and affordable health insurance to the dairy farm families of Southwestern Wisconsin. From those humble beginnings, The Insurance Center has grown to become one of the largest independent insurance and financial service agencies in the Midwest; a recognized leader in providing quality insurance products and services to individuals and businesses throughout the nation's heartland and beyond. The Insurance Center serves thousands of clients through a network of professional representatives licensed exclusively with The Insurance Center It is this network that has enabled us to grow to the size we are today. By strategically placing offices and agents throughout our marketing area, we truly strive to be your local agent. The Insurance Center is committed to a long-term relationship with our clients, and we are willing to back up that commitment with superior products and excellence in service.