We asked our friends about how they find information about sleep information and products. Most of them kept saying they go online and read what shows up in Google. After hearing that, we decided to try it out for ourselves. We conducted search after search and realized there was a common issue: The information wasn’t up to our standards. You see, Jill, Sarah and Mark (yes, we are the creators of the site) have known each other since college. We were huge nerds back then and would spend hours researching everything about sleep. Our drive was to figure out how people could achieve a better sleep that left them more alert and calm throughout the day. It turns out there are A TON of factors that go into to sleep. Sometimes sleep quality isn’t a one sizes fit all, meaning the same mattress that works for your neighbor might not work for you. As humans, we all have unique biological makeups that cause us to react differently.