Our philosophy has always been Tru Discount pricing. Everyday, we give you our lowest price on every car. You will enjoy competitive, fair pricing with no negotiating! OUR PHILOSOPHY LOWEST POSSIBLE PRICE Our lowest price is already clearly marked on every vehicle in stock. All applicable rebates and incentives are included. COMPETITIVE AND FAIR The price you see is guaranteed to be competitive and extremely fair. There is NO hassle, NO back and forth negotiating. NON- COMMISSIONED SALES Our non-commissioned sales consultants are only concerned with finding a vehicle that is right for you.