CEO and founder, Mark Greget was working in the assisted technology space distributing magnifying devices for the visually impaired in their homes. A recurring question arose as to why technology had not been created in glasses to do the same thing as the big and bulky devices. Next came the idea to create a pair of glasses that would fulfill these needs. Soon after Mark started working with different manufacturers for head-worn devices trying to find what was going to be best for the consumer.